VP Marketing & Community

Caterina Fake

Caterina's deep understanding of online community, blogs and the collaborative web has helped launch Flickr into the photo-sharing juggernaut of the Web 2.0!

Before joining Ludicorp, Caterina worked as Creative Director of Yellowball, an online space which enabled people to create stories and animations collboratively. Yellowball was originally developed at Interval Research, where Caterina was employed as a Member of the Research Staff. Prior to Interval, she was an Art Director at Salon.com, winner of numerous design and content awards including Time Magazine's Best Site of the Year and 3 consecutive Webby Awards. She started her career as a Lead Designer at Organic Online, a top web development agency, where she worked on web sites for Fortune 500 companies such as McDonald's, Kimberly-Clark, Colgate-Palmolive, Levi's and Nike — many of them their first online ventures.

Enamored with the possibilities of the internet as a social medium, Caterina has built and managed many online communities including forums at Netscape and Howard Rheingold's Electric Minds, created several webzines, and publishes a daily weblog, Caterina.net.

Caterina's work has been recognized by Print Magazine, Communication Arts, The Web Design Annual 2003 in Japan, and appears in Taschen's 1000 Favorite Web Sites. She is a regular speaker at many industry conferences and universities in the U.S. and Canada. She also shows her sculpture and installation work, publishes her fiction and poetry and last read her work at the Vancouver International Writers' Festival. She serves on the board of the Intermission Artists Society. She graduated with honors in English Literature from Vassar College.

Caterina can be emailed at caterina [at] ludicorp [dot] com

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